SHRAIX
Generative Engine Optimisation for private dental practices in Greater Manchester and Cheshire
When patients ask AI who to see, does it say your name?
SHRAIX tests what ChatGPT, Gemini, Google's AI Overviews and Perplexity tell patients in your town. Then we work on the sources they trust until your practice is part of the answer.
- Delivered in 72 hours
- One practice per treatment per town
- Founder-led
One question. Four AI assistants. Twelve different dentists.
| Practice | ChatGPT | Gemini | AI Overview | Perplexity |
|---|---|---|---|---|
| MCR Implant Centre | ✓ Named | ✓ Named | ✓ Named | ✓ Named |
| City Centre Dental & Implant | – Not named | ✓ Named | ✓ Named | ✓ Named |
| Ucer Clinic | ✓ Named | ✓ Named | ✓ Named | – Not named |
| University Dental Hospital | ✓ Named | – Not named | – Not named | ✓ Named |
| New Life Teeth | ✓ Named | – Not named | – Not named | – Not named |
| Malt House Specialist | ✓ Named | – Not named | – Not named | – Not named |
| Dr Alex Nikolaou | ✓ Named | – Not named | – Not named | – Not named |
| Ruh Dental | – Not named | ✓ Named | – Not named | – Not named |
| KissDental | – Not named | ✓ Named | – Not named | – Not named |
| Manchester Dental | – Not named | – Not named | – Not named | ✓ Named |
| Gartside Street Lounge | – Not named | – Not named | – Not named | ✓ Named |
| Your Smile Clinic | – Not named | – Not named | – Not named | ✓ Named |
One practice was named by all four. Two were named by three, and one by two.
The other eight were named by just one assistant, and were invisible to the other three.
Each assistant was reading something different. ChatGPT leaned on Care Quality Commission inspection reports. Google drew on Business Profiles and review counts. Perplexity read practice websites and NHS pages. Different sources, one overlapping shortlist. That's why getting onto it is work you can do, not luck.
Practices named in our example tests appear because the assistants named them on that date. It isn't an endorsement or a claim about any practice. If you'd like your practice's name removed, email [email protected].
How we run these testsWhat SHRAIX does, in two sentences
SHRAIX is a Generative Engine Optimisation (GEO) agency for private dental practices in Greater Manchester and Cheshire. It measures what ChatGPT, Gemini, Google AI Overviews and Perplexity tell patients, and works to get practices named in those answers.
We work only with private dental practices, only on AI visibility, and only in Greater Manchester and Cheshire.
Ranking on Google and being named by AI are different races
The practice named by all four assistants in our test wasn't the one at the top of an ordinary Google search. AI assistants don't show ten links. They write one answer, from the sources they trust most. If those sources describe your practice clearly and consistently, you're a candidate. If they don't, you're invisible, however good your website is.
How it works
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01
Audit
We run 20 real patient questions across four AI assistants and show you, with dated screenshots, who gets named instead of you, and why.
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02
Fix list
You get a prioritised list your web person can act on, and we explain every item on a call.
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03
Monthly work
We get your practice onto the sources AI reads, then re-test the same 20 questions every month so you can see what moved.
Two ways to work with us
AI Visibility Audit
£199, one-off
Your baseline across four assistants, the sources behind it, and a fix list. Delivered within 72 hours.
See what's includedMonthly GEO Retainer
£500 a month, founding rate until 31 January 2027
Citation placement, listing clean-up, a monthly re-test and one treatment-page brief.
See what's includedAlready have an agency? We also deliver this white-label. For agencies
What you can hold us to
- Your audit is delivered within 72 hours of us receiving your details.
- We test the same questions every month, under the same conditions, and show you the dated screenshots. That includes the months when nothing moved.
- One practice per treatment per town. If we work with your implant practice in Wilmslow, we won't work with another implant practice in Wilmslow.
- Three months minimum, then rolling monthly. Stay because it's working.
We can't promise AI will recommend you. Nobody honestly can. We promise you'll always see exactly what it says.
Your audit is done by the person who answers your email
Shrey Tomar founded SHRAIX after four years running 18 Airbnb studio apartments with Superhost status throughout. That taught him how platforms decide who to recommend. AI assistants work the same way, across the whole internet.
About ShreyCheck if your area is still available
We take one practice per treatment per town. Tell us where you are and what you want more of, and we'll reply within one working day.
Not ready for an audit? Send your practice name and we'll run five questions and send you the screenshots. No call needed.
Four questions people ask first
No, and nobody honestly can. What we can promise is that you'll see exactly what each assistant says every month, under the same conditions, so you can judge the work yourself.
SEO gets you onto a list of links; GEO gets you into the single answer an AI writes. They overlap, but AI assistants lean heavily on sources outside your website, such as CQC reports, reviews, directories and local press. In our tests, the practice every assistant named wasn't the one at the top of Google.
Usually a little. Your web person makes the changes from our fix list and monthly briefs, typically an hour or two a month. We never need your logins.
We don't predict a date. Some fixes, like correcting conflicting listings, can show up within weeks; earning new citations takes longer. You'll see the evidence every month either way.